Cavendish Jewellers
Cavendish Jewellers, a family-owned enterprise located in the picturesque Stonegate street of York, boasts over 50 years of experience handling antique jewellery. Their extensive collection of unique pieces is meticulously curated for their distinctiveness and quality, procured from different parts of the world.
As part of their efforts to revamp their digital assets, Cavendish Jewellers commissioned me to take photographs of their jewellery collection for use on their website department banners, newsletters, and social media platforms. To achieve this goal, we had to ensure that all images were compatible with different aspect ratios on all the considered platforms.
Working with the new website in mind, we needed a series of imagery for each category & page listing. The client selected favourite products from each of these lines, and we created a shotlist to ensure we captured these all with the tight aspect ratios we were working with. Product collections included Antique Coloured Gem Jewellery, Diamonds, Gold and Pearls.
I sourced model Xenia, who did her own hair and makeup for efficacy on the day. We changed outfits, hair and makeup throughout the day to ensure each shot was different and unique.
We drew inspiration from fashion, beauty, and jewellery campaigns to create a mood board for this photoshoot. We selected the best aspects of each to craft an editorial-style showcase of the unique products that Cavendish Jewellers has to offer. The end result is a visually stunning and engaging collection of photographs that capture the essence of Cavendish Jewellers.
Results
The resulting images capture the intricate details and breath-taking beauty of each piece of delicate antique jewellery, ensuring that they shine bright like a diamond in any setting and Cavendish Jewellers have a bank of marketing collateral to encourage users to visit their store.
Assets
129 Website Category Banner Options
81 Newsletter Images
14 Homepage Banners
178 Uncropped images to use across their wider digital platforms
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