Ilkley London
Print. Colour. Texture. An electrifying fusion of fashion and nature, inspired by the untamed allure of the Yorkshire moors. At the forefront is Ilkley London, a brand that masterfully weaves the vitality of the moors into their designs, resulting in a harmonious blend of audacious prints and subtle elegance.
Ilkley London approached me to photograph captivating fashion photography that showcases Ilkley London’s exquisite printed nightwear and accessories. The brief was to create a bank of images to use across all their platforms and maintain a consistent, natural feel. The images would be used for eCommerce product listings, website banners, social media and PR use - so needed to maintain a certain look and feel whilst working for each of these areas individually.
Modelling the gorgeous nightwear and accessories is Grace, embodying the essence of a modern West Yorkshire muse. The result is a catalogue-style editorial that conveys both the brand's bold vision and the captivating beauty of the Yorkshire landscape in a homely fashion.
With Christmas also approaching as Ilkley London’s next holiday, we also created a series of Christmas campaign imagery. For this, we wanted to maintain the homely, cosy look and feel of our other shots, but translate it into an exciting lifestyle shoot to convey the feelings of Christmas morning.
Results
From this shoot, Ilkley London now have a bank of consistent fashion photography to use across their digital platforms including their website and social media and promote seasonal gifting with a bank of holiday imagery.
Assets
309 Images (Lifestyle & Ecommerce)
1 Video Showreel for website
47 Ghost Mannequin Cut Outs for PR
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